We are a multidisciplinary group of students from The New School who share an interest in learning more about entrepreneurship from a business, finance, sustainability and practical perspective.
Academic Year | 2017-2018
Abdul Qadir Barbhaya
Hailing from Dubai, Abdul has a background in interior design and is currently pursuing MS-SDM at Parson School of Design in New York City. He has three years of formal work experience as a interior designer and project manager in Dubai, and also handles his own design project as a freelancer. Traveling and being part of a social cause has always been his passion.
Devanshi is an Architect from Mumbai, India. She has worked as an architect and furniture designer in Bangalore, Delhi and Mumbai for three years before coming to New York City. As a student at the MS-SDM program at Parsons, she is exploring the links between Spatial, Technological, and Social Innovation. She is passionate about Indian handicrafts, food and travelling.
Eva is a Disney lover, bubble tea addict and design thinker, in that order. With a background in Industrial Design, she has a few years of experience working in the packaging and kitchenware industry. She hopes the SDM program will help achieve her dream of creating memorable experiences that bring more happiness to this world, just like Walt Disney did to her life.
Akhil is a self-proclaimed mad scientist on a quest to change the world, one experiment at a time. He has had multidisciplinary experience in advertising, branding, broadcast design and digital marketing. A firm believer of the design thinking process, he enjoys the process of developing concepts based on user-centred research, especially prototyping and ideation. When he is not designing, he is making weird jokes and then laughing weirdly at them.
Yoon Choi is a Queens-based artist reared in the States, England, and South Korea. He takes great joy in living with a furry companion in his small New York apartment. He has continuously stated that adopting a cat was the greatest life decision he has ever made. Experienced in branding, strategy development, and PR marketing in the hospitality industry. One day… he wishes to follow the path of William Wegman and his life with Tofu may become a true career.
Juliana Bernal Guinand
Juliana is a Colombian architect with previous experience in interior design, attempting to find a way to encourage people-driven city planning initiatives that challenge common assumptions and promote a city designed for and by everyone. She is absolutely obsessed with dogs, specially hers, Mila, and firmly believes that everyone should be treated as equal and must be involved in the design process.
Passion and purpose go hand in hand. The need to discover my purpose, that aligns with my passion led me quit my engineering course after a year and go traveling. As I spent time traveling across the Himalayas, it helped me understand not just the people around, but also myself.It is there I discovered my passion for art and design. This journey also help me understand the importance of “why” in design. It has made me someone who constantly thinks about context and intent behind the things we do.It is my understanding that a good design is one that is not only functional and value adding but one that seamlessly blends with culture, society and people while never being disruptive. It must inspire change and emote positivity. Thinking about ways in which design can be used as a tool to understand people and their problems better is something i am truly passionate about.
Design Strategist, with a experience in Visual and Digital Design. I have always believed that we should leave this world better than we found it. Now, I am curious about how a more human perspective can help to solve the most complex problems while bringing positive change in organisations.
Academic Year | 2016-2017
Gonzalo Rovegno Rocha
Gonzalo is an architect and entrepreneur with an extended background and applied knowledge of urban design. Grounded on a nonlinear dynamic and a transdisciplinary approach, as a strategic designer he’s determined to pursue meaningful issues related to the city and the community. He aims to develop innovative perspectives focused upon transformative action for environmental and social justice.
Carolina de Urquijo
Carolina came to New York City to push her limits, six months into the MS-SDM program she found herself being part of the “Entrepreneurs Club.” As a member of LEAP, Carolina has learned how to make things happen outside of the classroom and found a space to share and try out crazy ideas.
Isabel is an entrepreneur and project manager with a background in film production and brand strategy. Prior to coming to New York City she was working in a Brand Consultancy firm in Colombia that taught her the power of telling stories through graphic design. She joined LEAP to meet people with whom she shares her similar interest to come up with ideas and be bold enough to test them.
Thijs is an entrepreneur and designer who has experience in management, marketing and user and customer experience design. He has worked at multiple high growth startups and is passionate about taking insights from both quantitative and qualitative research to create the next big thing.
Suma is a mix of a visual designer and strategic thinker. Her ambition is to integrate good design, social innovation, and strategically planned business models with the hope of creating more worthwhile solutions that make a lasting impression. She is very passionate about marine conservation and has worked on projects that communicate the urgency of this problem.
Isaac is a creative design strategist, skilled in project leadership and digital strategy. He understands the importance of effective communication in identifying problems, generating ideas and building feasible solutions. That’s why, he brings his background in graphic design to enrich the design thinking process, translating its outputs in comprehensive deliverables.
Harold is a Strategic Designer who collaborates in catalyzing ideas into innovative business models. With an entrepreneurial mind, he has performed different roles in several innovation and startup ecosystems, acquiring a deep experience and empathy of the venture process and value creation. He just loves to build things. ENFP-T on 16 personalities and Romantic on Enneagram 😉
Gautam is an architect with experience in variety of large scale projects. Through the core practice of design thinking, he approaches new challenges with intervention of systems,
service and business design.
Past: Marketing, Brand management, Public Relation
Present perfect: Project Management, business consultants
Present perfect continuous: Innovative strategy learner, and multidisciplinary education advocate.
Present: Change Management, focused on transformative design to facilitate organizational culture shift to autonomy, creativity and acceptance of failure and uncertainty.
Ching has a background in agriculture and fashion retailers. After having experience in both industries and the practice of design thinking in Parsons, her ambition is to integrate agriculture, fashion and social innovation to make this world better. Ching is passionate about traveling and crazy for beer and maps.
Nishita is a passionate user experience strategist and experienced fashion designer. She is skilled in market analysis and consumer research with a commitment to enhance the consumer – product connection. She has worked with multiple e-commerce startups in India and love exploring new and upcoming technologies. She is passionate about travelling and food.
With a background in architecture and design, Valentina is a business strategist, creative thinker and problem-solver, passionate about creating meaningful businesses. With a innovative approach she currently runs the US operations a BELT, a family owned business in the architectural and home industry.
Camille has a background in fashion design and art, with a solid experience in the creation of new fashion brand identities and production lines. She worked in Argentina for five years in different starting brands prior to coming to New York City. She is passionate about state policies and finding new ways of making governments more resilient to change.
Victoria has a background in international hospitality management and over the past seven years has worked in Europe and South America. She worked in Berlin for three years at an e-commerce and mobile app startups prior to moving to New York City. She is passionate about travelling, good wine and architecture.
Natalia is a creative thinking graduate student at Parsons New School, with years of experience in marketing, communication, and production with global brands and organizations like Vogue or Hugo Boss. She has a good understanding of Latin American, European and U.S. markets and customer experience. She is always seeking for projects connected to innovation, design, art and sustainability.