LEAP Entrepreneurship Club at The New School is a space for students to learn. LEAP is an acronym that stands for Leading Endeavours with Action and Purpose. It emerged as a shared entrepreneurial spirit to be propositive actors for the development of student led ventures for specific managerial and leadership skills.
Our brand identity represents our thought process. We emphasise on using design thinking and strategic frameworks to develop our ideas. Taking inspiration from the Japanese art form of origami, our identity brings to life the different stages of this iterative process.
Keeping in line with The New School spirit, our identity maintains the school colors – black, white and red.